[Wellness holidays--wholesome wish or one-sided reality]

[Wellness holidays--wholesome wish or one-sided reality] Research Abstract Details 

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[Wellness holidays--wholesome wish or one-sided reality] Abstract Text:

H Müller,E L Kaufmann,

The term wellness is widely used in European tourism. The principal observations regarding the wellness industry concern an expanding supply of and an insufficiently researched demand for wellness programs. The quality dimension of wellness services is increasingly becoming the decisive competitive factor. For this reason quality management plays an important role. Market research shows that average 3- to 5-star hotels provide fairly comprehensive wellness facilities. Wellness hotels should therefore specialize in health information, individual care and a wide range of cultural and relaxation programs. Although the same hotel can host cure and wellness guests at the same time, these two segments have to be considered separately when deciding on the marketing strategy. We therefore assume that wellness is pursued solely by 'healthy' people, the prime aim being prevention. 'Normal cure guests' aim to heal their illness.

[Wellness holidays--wholesome wish or one-sided reality] Publishing Authors By Initials

H Müller,EL Kaufmann,

For similar human activities: travel research abstracts see: human activities: travel research

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[Wellness holidays--wholesome wish or one-sided reality] Journal Published:

PUBLICATION TYPE: Review

Journal: Therapeutische Umschau. Revue thérapeutique

VOLUME: 58

Page Numbers: 181-8

Journal Abbreviation:

ISSN: 0040-5930

DAY: 12

MONTH: Apr

YEAR: 2001

[Wellness holidays--wholesome wish or one-sided reality] Information

Number of References: 10

LANGUAGE: ger

NlmUniqueID: 407224

[Wellness holidays--wholesome wish or one-sided reality] Keywords Mesh Terms:

KEYWORDS: Travel

MESH TERMS: trends

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Grant and Affiliation Information for [Wellness holidays--wholesome wish or one-sided reality]

AFFILIATION: Forschungsinstitut für Freizeit und Tourismus (FIF), Universität Bern. hansruedi.mueller@fif.unibe.ch

Country: Switzerland

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MEDLINETA: Ther Umsch

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