The rise and fall of tobacco control media campaigns, 1967 2006.

The rise and fall of tobacco control media campaigns, 1967 2006. Research Abstract Details 

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The rise and fall of tobacco control media campaigns, 1967 2006. Abstract Text:

Jennifer K Ibrahim,Stanton A Glantz,

Extensive research has demonstrated that public education through media campaigns is an effective means to reduce smoking prevalence and tobacco consumption. Aggressive media campaigns that confront the tobacco industry's deceptive practices are most effective and are therefore a prime target for attack. The tobacco industry has attacked public tobacco control media campaigns since 1967, when the first public tobacco control media advertisements ran. Through studying tobacco control media campaigns in Arizona, California, Florida, Massachusetts, Minnesota, and Oregon, and of the American Legacy Foundation, we identified industry strategies to prevent a campaign's creation, limit the target audience and the content of the messages, limit or eliminate the campaign's funding, and pursue litigation against the campaigns. Tobacco control advocates must learn from the past and continue to confront the tobacco industry and its third-party allies to defend antitobacco media campaigns or, despite evidence of their effectiveness, they will be eliminated.

The rise and fall of tobacco control media campaigns, 1967 2006. Publishing Authors By Initials

JK Ibrahim,SA Glantz,

For similar geographic locations: americas: north america: united states research abstracts see: geographic locations: americas: north america: united states research

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The rise and fall of tobacco control media campaigns, 1967 2006. Journal Published:

PUBLICATION TYPE: Research Support, N.I.H., Extr

Journal: American journal of public health

VOLUME: 97

Page Numbers: 1383-96

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ISSN: 1541-0048

DAY: 28

MONTH: 06

YEAR: 2007

The rise and fall of tobacco control media campaigns, 1967 2006. Information

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LANGUAGE: eng

NlmUniqueID: 1254074

The rise and fall of tobacco control media campaigns, 1967 2006. Keywords Mesh Terms:

KEYWORDS: United States

MESH TERMS: legislation & jurisprudence

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Grant and Affiliation Information for The rise and fall of tobacco control media campaigns, 1967 2006.

AFFILIATION: Department of Public Health at Temple University, Philadelphia, Pa 19122, USA. jibrahim@temple.edu

Country: United States

AGENCY: United States NCI

GRANT: CA-61021

ACRONYM: CA

MEDLINETA: Am J Public Health

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