Stalling HIV through social marketing: prospects in Pakistan.

Stalling HIV through social marketing: prospects in Pakistan. Research Abstract Details 

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Stalling HIV through social marketing: prospects in Pakistan. Abstract Text:

Sara Husain,Babar T Shaikh,

Over the last two decades HIV/AIDS has evolved from a series of interesting case-reports to a growing epidemic that threatens the entire world. It is feared to cause devastation among large pockets of populations and may roll back more than thirty years of public health achievements. This killer disease has been more amenable to behavioral change than by provision of curative services and attempts are being made to educate the public about this threat. Various techniques of promotion have been tried through out the world including television dramas/soaps, mass media and school curricula. Social marketing is an evolving strategy used to influence human behavior and choices. By using the principles of marketing and promoting behavior as a product, social marketers attempt to understand the dynamics of human behaviour and devise messages and products to change, modify, accept or reject unsafe behaviors or practices. Thus, social marketers provide an effective force to combat the spread of HIV and may serve to be invaluable allies in health promotion efforts. In a complex and diversified cultural milieu of Pakistan, social marketing can have a significant impact on health determinants and the conditions that will facilitate the adoption of health-oriented behaviors and practices. This paper gives an account of the elements needed for the success of a health promotion strategy adopted in a developing country and makes a case for social marketing to be adopted as the lead strategy for stalling HIV/AIDS in Pakistan.

Stalling HIV through social marketing: prospects in Pakistan. Publishing Authors By Initials

S Husain,BT Shaikh,

For similar technology, industry, and agriculture: commerce: marketing: social marketing research abstracts see: technology, industry, and agriculture: commerce: marketing: social marketing research

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Stalling HIV through social marketing: prospects in Pakistan. Journal Published:

PUBLICATION TYPE: Journal Article

Journal: JPMA. The Journal of the Pakistan Medical Associat

VOLUME: 55

Page Numbers: 294-8

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ISSN: 0030-9982

DAY: 12

MONTH: Jul

YEAR: 2005

Stalling HIV through social marketing: prospects in Pakistan. Information

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LANGUAGE: eng

NlmUniqueID: 7501162

Stalling HIV through social marketing: prospects in Pakistan. Keywords Mesh Terms:

KEYWORDS: Social Marketing

MESH TERMS: methods

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Grant and Affiliation Information for Stalling HIV through social marketing: prospects in Pakistan.

AFFILIATION: Health Systems Division, Department of Community Health Sciences, Aga Khan University, Karachi [corrected]

Country: Pakistan

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MEDLINETA: J Pak Med Assoc

REFSOURCE: J Pak Med Assoc. 2005 Sep;55(9):408

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