"How do you know unless you look?": brain imaging, biopower and practical neuroscience.

"How do you know unless you look?": brain imaging, biopower and practical neuroscience. Research Abstract Details 

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"How do you know unless you look?": brain imaging, biopower and practical neuroscience. Abstract Text:

Brain imaging is a persuasive visual rhetoric by which neuroscience is articulated as relevant to the construction and maintenance of desirable selves. In this essay, I describe how "brain-based self-help" literature disseminates neuroscientific vocabularies to public audiences. In this genre, brain images are an authoritative visual resource for translating neuroscience into a comprehensive program for living. I use Foucault's discussion of biopower to describe the ways in which brain-based self-help literature enables self-constitution in a biosocial age where health is a central means of communicating personal worth, social value and political order. The implications of this continuous self-fashioning are not limited to the personal realm but have important political consequences.

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"How do you know unless you look?": brain imaging, biopower and practical neuroscience. Journal Published:

PUBLICATION TYPE: Journal Article

Journal: The Journal of medical humanities

VOLUME: 29

Page Numbers: 147-61

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ISSN: 1041-3545

DAY: 25

MONTH: Sep

YEAR: 2008

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LANGUAGE: eng

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AFFILIATION: Southwestern University, 1001 E. University, Georgetown, TX, 78626, USA, djohnson@southwestern.edu.

Country: United States

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MEDLINETA: J Med Humanit

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