Determinants of return behavior: a comparison of current and lapsed donors.

Determinants of return behavior: a comparison of current and lapsed donors. Research Abstract Details 

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Determinants of return behavior: a comparison of current and lapsed donors. Abstract Text:

Marc Germain,Simone A Glynn,George B Schreiber, ,Melissa King,Mike Jones,James Bethel,Yongling Tu,

BACKGROUND: There is a need to identify factors explaining why some people stop donating blood. STUDY DESIGN AND METHODS: A random mail survey of first-time (FT) and repeat (RPT) current (donating within 6 months before survey) and lapsed (donating >2 years prior) donors was conducted. The self-administered questionnaire included questions on personal, social, and behavioral characteristics. RESULTS: Among 1280 current and 1672 lapsed donors with valid addresses, the participation rate was 66.8 and 39.2 percent, respectively. In FT donors, the odds of lapsing increased with education (odds ratio [OR], 2.18; 95% confidence interval [CI], 1.34-3.55 for college or higher vs. Grade 12 or less education). Lapsed FT donors were more often asked to donate (OR, 1.89; 95% CI, 1.32-2.70) and had less interest in incentives (p < 0.001) than current FT donors. In RPT donors, lapsed status was associated with being younger (p < 0.001) and female (OR, 1.19; 95% CI, 1.00-1.42). Lapsed status was inversely associated with satisfaction with the last donation experience in both FT (p = 0.043) and RPT (p < 0.001) donors. Lapsed and current donors did not differ in perceived need for blood, personal transfusion experience, or mean reported altruistic behavior score. CONCLUSION: A positive donation experience appears to be a major determinant of donor return behavior. Lapsed donors do not appear, on average, to engage in fewer altruistic behaviors than currently active donors. Retention marketing strategies that appeal solely to altruistic values need to be further evaluated for their effectiveness.

Determinants of return behavior: a comparison of current and lapsed donors. Publishing Authors By Initials

M Germain,SA Glynn,GB Schreiber,S ,M King,M Jones,J Bethel,Y Tu,

For similar persons: tissue donors research abstracts see: persons: tissue donors research

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Determinants of return behavior: a comparison of current and lapsed donors. Journal Published:

PUBLICATION TYPE: Research Support, Non-U.S. Gov

Journal: Transfusion

VOLUME: 47

Page Numbers: 1862-70

Journal Abbreviation: Transfusion

ISSN: 0041-1132

DAY: 3

MONTH: Oct

YEAR: 2007

Determinants of return behavior: a comparison of current and lapsed donors. Information

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LANGUAGE: eng

NlmUniqueID: 417360

Determinants of return behavior: a comparison of current and lapsed donors. Keywords Mesh Terms:

KEYWORDS: Tissue Donors

MESH TERMS: psychology

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Grant and Affiliation Information for Determinants of return behavior: a comparison of current and lapsed donors.

AFFILIATION: Microbiology and Epidemiology, Héma-Québec, 1009 du Vallon Road, Sainte-Foy, Québec, Canada. Marc.Germain@Hema-Quebec.qc.ca

Country: United States

AGENCY: United States NHLBI

GRANT: N01 HB 97082

ACRONYM: HB

MEDLINETA: Transfusion

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