3rd Annual Pricing, Reimbursement & Parallel Trade

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3rd Annual
PRICING, REIMBURSEMENT & PARALLEL TRADE
In the global and emerging markets 2005
25th and 26th May 2005
Workshop - 24th May 2005
Marriott Kensington, London
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**** CONFERENCE BROCHURE AVAILABLE NOW - REQUEST YOURS TODAY ****

The 3rd Annual Pricing, Reimbursement and Parallel Trade 2005 will focus on
the current trends and update on issues surrounding P&R, with a special
scope on the latest parallel trade development. In the light of new
technologies being developed continuously, pharmaceutical companies are
constantly looking for ways to improve their products' competitiveness in
the parallel trading grounds.

A unique case study by representative from Pfizer will address the company's
latest proposal to implement the new RFID technology in all their products,
to facilitate parallel trade in a more secured environment and to avoid
counterfeiting in developing countries.

KEY THEMES
- Novel strategies in P&R on national, global and market levels: Regional
case studies from top players on Europe, US and emerging markets
- Things to consider when making P&R decisions: Understanding market
variations and restrictions
- Hear first hand experience on the benefits and challenges in the current
parallel trading grounds
+ including Pfizer's new RFID packaging plan
- Overcome latest regulatory hurdles: What to expect in the near future?
- Post-election update: The future of parallel trade and Medicare in US
- Cost-effective strategies: Learn methods to bring them into practical use

KEY SPEAKERS
- William Haddad, Chairman / CEO, Biogenerics & Active Volunteer, Cipla
- Julian Mount and Martin Sweeney, Senior Director of European Trade and
European External Affairs Manager, Pfizer
- Dr. Paul Langley, Manager, Health Economic, 3M and Adjunct Professor,
College of Pharmacy, University of Minnesota
- Jie Shen, Head, Pricing, Health Outcome, Access & Key Account Management,
Eli Lilly
- Grant Maclaine, Head, Reimbursement & TA Metabolic, Global Health
Economics & Outcomes Research, Bayer
- Tomasz Dzitko, Director, Delfarma
- Oliver Schwerdt, Pricing Policy and Controlling, Region Europe, Schering
AG
- Kevin Loth, Director, European Public Affairs, Novartis
- Chris Teale, Director Health Economics, Pricing, Reimbursment & Product
Access, Allergan
- Dr. Boyan Doganov, Director, International Projects, The International
Health Care & Health Insurance Research Institute
- Dr. Silvio Garratini, Director, Mario Negri Institute
- Michael Barry, Clinical Director, National Centre for Pharmacoeconomics,
St James Hospital

This event shall also include:
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PRE-CONFERENCE INTERACTIVE WORKSHOP Tuesday 24th May 2005
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- Assessing the pricing potential by a pricing matrix model
Led by: Mark Nuijten, VP, Business Development & Senior Research
Scientist, MedTap

- Explore novel pricing & reimbursement strategies in Europe
Led by: Klaus Hilleke, Senior Partner, Simon-Kuchers & Partner

FULL DETAILS OF WORKSHOP TOPICS AND SCHEDULE BELOW
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WHO SHOULD ATTEND:
- Senior Director, Global Health Outcomes
- Director, Economy and Regulatory Affairs
- Senior Director of European Trade
- European External and Regulatory Affairs Manager
- Pricing Policy and Controlling, Region Europe
- Senior Director, Public Policy
- Pricing and Reimbursement Strategist
- Health Economists
- Hospital Pharmacists
- Decision Makers in Health Care and at Authority Level
- Senior Policy Makers at Health Care Insurance Board

TESTIMONIALS:

'Very informative & well organised' British Association of Pharmaceutical
Distribution - 2004
'Timely topics, good content' Eli Lilly- 2004
'Well worth attending. Very relevant' GSK 2004
'Definitely increased my understanding' Sucampo 2004

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DELEGATE REGISTRATION
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Places at this event are strictly limited so BOOK YOUR PLACE NOW.
To make a booking on this event, please contact me via phone or email. Book
early to secure a place.

- PRICING -

Attend the:
Two Day conference with interactive workshop (workshop tbc) - ONLY
GBP1600plus VAT
Two Day conference - ONLY GBP1299 plus VAT
Workshop only - ONLY GBP650 plus VAT

- BOOKINGS -

Booking is easy, simply contact Ben Radford on:

Telephone: +44 (0)20 8767 6711
Fax: +44 (0)20 8767 5001
Terms and conditions apply - see below
Email: mailto:[Only registered users see links. ]

US FREEPHINE BOOKING HOTLINE
Please call and ask for Jonathan Bowerbank quoting my name on booking.
+1 866 956 3001

B2B Conferences is part of the Visiongain Group


**** FULL CONFERENCE AGENDA BELOW ****

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PRE-CONFERENCE INTERACTIVE WORKSHOP Tuesday 24th February 2005
Morning Session:

Assessing the pricing potential by a pricing matrix model
Led by: Mark Nuijten, VP Business Development & Senior Research Scientist,
MedTap

Pricing of pharmaceuticals. Assessing the pricing potential by a pricing
matrix model
* How to distinguish extra data requirements?
* Understanding effectiveness, cost-effectiveness and budgetary impact in
these requirements
* Quantify uncertainty in these impacts to build solid pricing strategy
* Examine new methodology in a pricing matrix model

Afternoon Session:

Explore novel pricing & reimbursement strategies in Europe
Led by: Klaus Hilleke, Senior Partner, Simon-Kuchers & Partner

Explore novel pricing & reimbursement strategies in Europe
* How to price in the area of fixed reimbursement levels
* Pricing implications of the EU extension
* How to price for "breakthrough" innovations
* how to define innovation from a pricing and reimbursement perspective
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Day One Wednesday 25th May 2005
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Conference Chair Day One
Christopher Teale
Director Health Economics, Pricing, Reimbursment &
Product Access,
Allergan

09:00 Registration and coffee

09:30 Opening remarks from the chair

GLOBAL P&R REGULATION AND STRATEGIES

09:40 Current trends & future hurdles to P&R and market
access of new drugs in Europe
• Identify and examine critical success factors for developing
commercially successful drugs - What can you implement?
• Understand the implications for clinical- and commercial-
evidence development
• Learn and explore Intra- & Inter-Country reference pricing
• Develop methods to factoring parallel trade in order to
maximise pan-European revenues
• Explore the increasing importance of Health Technology
Assessment (HTA)
• Analyse the trend towards post-launch R&D requirements
Christopher Teale
Director Health Economics, P&R and Product Access
Allergan

10:20 Validating product claims for therapeutic class reviews
• WellPoint Management (WPM) - new standards to evaluations?
• What are the WPM requirements for cost-effectiveness
modeling and health system impact claims?
• Explore WPM standards for product claims
• WPM standards for monitoring and validating product claims -How
does it work and what are the issues surrounding them?
• Validation and WPM disease area and therapeutic class reviews
Dr. Paul Langley
Health Economist,
3M
Adjunct Professor, University of Minnesota

11:00 Morning Coffee

11:20 How to improve health economic evaluations among
reimbursement committees in selected countries
• Understand the decision making process by the Swedish
Pharmaceutical Benefit Board (LFN)
• Economic evidence -Cross country analysis of reimbursement
committees: Australia, Canada, Norway, Sweden and clinical
guidance committee in England & Wales
• Cost-effectiveness analysis to determine reimbursement
status -How effective is it?
- How to convert cost-effectiveness theories into practice?
- The future of committees' decisions on prescribing patterns
Dr. Ulf Persson
Director
The Swedish Institute for Health Economics

12:00 Incorporating patent management with P&R strategies
• How to integrate patent & contract management with P&R
strategies - Issues to watch for and example of success stories
• P&R strategy and product life cycle
- before and after patent expiry
• Current legal issues in Europe and US - Analysis
• Examining the impact of Bayer and Glaxo's decisions
• Pricing methods to enhance competitiveness in parallel
trading ground
Lorna Brazell
Partner
Bird and Bird

12:40 Lunch

14:00 Post-election update - The status of US "free market"
• How will the political issues and legislation influence the
pharma industry?
• Current market behaviour in pharma and political arenas
- Factors affecting Medicare: To what extent?
• The history of pricing and reimbursement debates in US
• What to expect in the future? Forecasting by an insider
• Market access and Aids drugs
William Haddad
Chairman / CEO
Biogenerics

14:40 CASE STUDY: Germany's P&R environment after Health
Care Reform Law
• Overview of current German P&R environment
• What are the key issues in Germany's new reference
pricing system?
• The new Institution of Quality and Economic Efficiency
and HTA
• How to embed P&R into company and brand strategy?
- Bringing P&R strategies into practical use
Jie Shen
Head, Pricing, Health Outcomes, Access & Key Account
Management
Eli Lilly

15:20 Afternoon Tea

15:40 How to utilize pricing strategies to practical needs
• The economics of parallel trade as a consequence of EU market
environment - What are the current trends & market interests?
• Analyse the tactical measures we have implemented in
the past
• Understand intelligent long-term pricing
- What tools and elements can you use?
• Implementing P&R workflows in practice - what to watch for?
Oliver Schwerdt
Pricing Policy & Controlling, Region Europe Pricing strategies
Schering AG

16:20 CASE STUDY: Drug selection and pricing in Italy
• Understand the role of the Italian Medicines Agency
- Italian pricing regulations
• Pharmaceutical expenses in Italy
• What are the criteria for reimbursing new medicines?
• Discover the limitations in medicines prescriptions
Dr. Silvio Garratini
Director
Mario Negri Institute

17:00 PANEL DISCUSSION:
• Current pricing trends in the accession countries
• China and India as emerging global players
• Pricing innovations
Christopher Teale, Director Health Economics, P&R
and Product Access, Allergan
Dr. Paul Langley, Health Economist, 3M
William Haddad, Chairman / CEO, Biogenerics

17:30 Summation of Day One from Chairman

17:40 End of Day One of Conference

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Day Two Thursday 26th May 2005
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09:00 Registration and coffee

09:30 Opening remarks from the chair

09:40 UK: Update on pricing and reimbursement environment
• Overview of UK P&R arrangements
• Analyse recent government health policy initiatives and the
new PPRS agreement
• Examine the latest issues and developments with NICE
- What are the cost-effectiveness thresholds?
- The revised NICE guidance for manufacturer submissions:
What can you learn from the reference case?
- Evidence on NICE's performance: implementation of NICE
guidance
Grant Maclaine
Head, Reimbursement & TA Metabolic,Global Health
Economics & Outcomes Research
Bayer

10:20 CASE STUDY: Article 100 Spanish medicine act: Is this the
model to free pricing?
• Pharmaceutical prices and reimbursement in Spain
- Spanish pricing law
• Governmental hurdles & influences on reimbursement policies
- What to expect in the near future?
• Prospective changes to reimbursement decision making
• How to overcome supply and demand restrictions?
• Sales and prescribing trends - What to adopt?
Kevin Loth
Director, European Public Affairs
Novartis

11:00 Morning Coffee

NEW IMPLICATIONS IN PARALLEL TRADE

11:20 CASE STUDY: Parallel Trade and P&R in Ireland
• Trends in drug expenditure in Ireland over the past decade
• Irish Healthcare System: P&R mechanisms for medicines
- Current agreement between pharma industry & DOH
- Linkage of price of medicines to UK, Germany, Netherlands,
Denmark & France
• Explore the new Health Technology Assessment organisation
(HIQA) and its proposed remit
• Ireland’s pharmacoeconomic evaluation issues
- The largest net exporter of pharma products in the world
Michael Barry
Clinical Director
National Centre for Pharmacoeconomics
St James Hospital

12:00 Trying to stop parallel trade: Separating Facts from
Fiction
• "Single" European Pharmaceutical Market?
- Pharmaceutical Pricing EU-15 vs. CEEC's
• Parallel Trade: Facts vs. Fiction
• Example Poland - Potential Parallel Trade benefits
- Parallel Trade Directions
- Improving Access to Modern Treatment
Tomasz Dzitko
Director
Delfarma

12:40 Lunch

14:00 LEGAL UPDATE - Recent developments in a European
context
• Review of the case law on parallel trade and repackaging
• Parallel trade in the context of EU Enlargement
• Understand the Specific Mechanism - What can you learn?
- What parallel trade can it prevent?
- How to implement and what are the requirements?
• Is there a Malta/Cyprus loophole?
Nigel Stoate
Head, Ageing and Neuroscience
Taylor Wessing

14:40 Balkans: Drugs pricing, reimbursement & parallel trade
• Explore the pricing & reimbursement environment in Albania,
Bulgaria, Croatia, Macedonia, Serbia, Montenegro and Turkey
• Comparison analysis of the current practices & future trends
• Examine role of the pharmacoeconomic data for drugs
selection and elimination
• Role of parallel trade and its effect on pricing policy
• Is there a 'black market' for drugs and what scenarios might
be expected after the next accession phase?
Dr. Boyan Doganov
Director, International Projects
The International Health Care and Health Insurance
Research Institute
Senior Consultant
Mediconsult Group of Companies

15:20 Afternoon Tea

15:40 Analysis of parallel trade in the global market: Lessons
learnt & what to expect in the future?
• USA: What are the current real arguments?
• Potential economic implications of the Bayer and Glaxo cases
• What are the current implications for the developing countries?
• Understand the current policy objectives:
- Patented goods: the necessity for price discrimination
- Generic goods: the advantages of free trade
Dermot Glynn
Chairman
Europe Economics

16:20 CASE STUDY: Pfizer's strategies to a safe parallel
trading ground
• Overview of Pfizer's Patient Safety Campaign
• Explore the new anti-tamper and anti-counterfeit packaging
for Pfizer’s products in 2005/2006, and beyond
• What is the role of coding of medicines?
• Analyse experience and actions taken in Europe & US
• Calling industry and government to action
Julian Mount and Martin Sweeney
Senior Director, European Trade & European External Affairs
Manager
Pfizer

17:00 PANEL DISCUSSION:
This panel discussion will be an occasion to review the issues
addressed over the last two days and attempt to provide
recommendations on parallel trade strategies. With a focus on
the emerging markets.
Tomasz Dzitko, Director, Delfarma
Dermot Glynn, Chairman, Europe Economics

17:40 Close of Conference



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